Behavioural Change Communications



Change can be an incredibly difficult undertaking in large organisations, particularly ones with legacy systems and cultures. So when our client set out to change the face of its safety culture, we knew that we too had a challenge on our hands.

Spanning a number of years, this change programme sought to change the minds, attitudes and behaviours of an entire workforce to help them get home safely to their families every day. Our integrated in-house team of consultants, designers and developers worked closely with the organisation’s HSSE team to provide support in strategic level communications and workforce engagement.

Far from the conventional, we explored lots of new and interesting ways to capture the workforce’s imagination. From movie themed animations, actor-led training and sensory experiences, to disruptive marketing, our colourful and graphically led brand meant everyone could identify with their newly established safety culture.