A Fifth focus on video

February 2011

With viral communications on the rise, and organizations looking to introduce virtual spaces to improve employee exchange and company morale, video production is taking on a strong presence globally. We have seen it first hand at Fifth Business with our clients tapping into our global video capabilities and continuing to come back for more.

As a recent example, we started one video project for a major energy company that has since turned into two more large projects consisting of sixteen videos in total. These projects have been unique in nature covering topics such as: promoting sponsorship of community organizations, communications around new processes and development, and change management as part of restructuring.

All these videos were shot on-location, some using green-screen formatting, combining both interview and promotional styling along with b-roll footage captured by The Fifth Business. A majority of the videos were launched during their global company conference while others were simply released virally throughout the organization.