Rolls-Royce GHOST E-Learning

When Rolls-Royce launched a new model to its range – the GHOST – the car was aimed at a completely different sector of the luxury car market and, as such, the dealers needed to be aware of the key themes exemplified by GHOST. The sales team would not have access to the car before the launch and so needed to appreciate the distinctive qualities of the car from the desktop to enable them to sell the car to customers. We created a media rich e-learning solution which included assessments, 3D simulation, diagrams, animated games and video to provide an immersive learning experience. The course was developed in English, Japanese and Chinese to target the worldwide dealership network.